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Meet our New Brand Ambassadors

L’Oréal Professionnel is pleased to announce its two newest faces: HAILEY BALDWIN, an insta-famous celebrity with over 9M followers and TAYLOR HILL, a Victoria's Secret angel!

Get to Know Hailey : Read More


Handpicked by Our Expert

Jason Backe
Jason Backe

Jason Backe

L’Oréal Professionnel Ambassador
Instagram: @jasonbacke

Smartbond has changed how I feel about lightening. While I am still a rule following Capricorn, I love that I don’t have to risk compromising my client’s hair when going lighter.

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