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What is Diversion?
If you don't know the answer to this question — you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.
Diversion is when products are sold in "unauthorized" places. For example, all genuine L'Oréal Professionnel products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."
Why Diversion is Bad
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. L'Oréal Professionnel states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic L'Oréal Professionnel product that will perform as tested.
Are You in Danger?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
Who is Diverting Products?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
What Can you do to Help Diversion
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a L'Oréal Professionnel product for sale outside a salon, please send us an e-mail to nodivert@aol.com with the city, state and name of the location where you saw the products. You can also call 800-503-3997 to report diverters. We will conduct a full investigation.
What is L'Oréal Professionnel Doing to Stop Diversion
In order to protect L'Oréal Professionnel salons and to ensure that consumers only receive the highest quality L'Oréal Professionnel products appropriate for their specific hair needs, L'Oréal Professionnel continues in its commitment to aggressively combat diversion:
- A former FBI agent developed the strategies and oversees the implementation of L'Oréal Professionnel's anti-diversion program.
- Exclusive product coding is used to track the movement of L'Oréal Professionnel products. This is the method for tracing products to industry diverters.
- L'Oréal Professionnel representatives undertake regular shelf sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
- Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Intenet.
- Diversion information can be communicated to L'Oréal Professionnel's Security Department by calling the L'Oréal Professionnel Hotline at -800-503-3997 or by e-mailing us at nodivert@aol.com.
You can help stop diversion! L'Oréal Professionnel offers monetary rewards for specific, supportable information leading to the identification and sanction of diverters of L'Oréal Professionnel products.
How Can You Learn More?
In April 2008, MSN.com came out with an article that tackles the salon professional industry's issue of diversion. We encourage you to read this article to educate yourself on the importance of going to a salon for L'Oréal Professionnel products. Be sure to share this article with your friends. In May 2008, ABC15 (Phoenix, AZ) investigated the issue of diversion and reported the dangers and price increases of diverted products. Read the article or click to watch the video broadcast of their findings.
L'Oréal Professionnel prides itself on bringing you the newest in technologically advanced haircolor, haircare, finishing and styling products developed for hairdressers by hairdressers. We strive for 100% customer satisfaction. To ensure you are absolutely pleased with the results of any of our products, L'Oréal Professionnel offers consumers a money-back guarantee. If within 4 weeks of the date of purchase you have been exclusively using a L'Oréal Professionnel product and you are not satisfied with the performance, please follow the instructions below and we will provide you with a full refund:
Send the unused portion in its original package along with the original receipts with your purchase price and authorized salon/spa information circled to:
Consumer Affairs
PO Box 2007
Westfield, NJ 07091-2007
Please indicate the reason why you are returning the product on the back of your official salon receipt.
To ensure a full refund, you MUST have purchased the product from an authorized salon/spa. L'Oréal Professionnel can only guarantee the performance of our products when purchased through an authorized salon/spa. If you have purchased any of our products from the following, we can not guarantee that the products are within our standards and therefore will not be able to provide you with a refund.
Unauthorized Sales Outlets:
Any Mass Retailer
Mass Discount Store
Drugstore
Grocery Store
Online Purchases from non-L'Oréal Professional Salon Products Websites
Please purchase L'Oréal Professionnel products from salons and spas that can offer you the best service and product recommendations for your hair. Only products purchased in a salon or spa are guaranteed to perform to our standards. Thank you for supporting your salon and spa community.
Debido a la confianza que tenemos en todos nuestros productos profesionales L'Oréal Professionnel le estamos ofreciendo una GARANTÍA DE CALIDAD en nuestros productos vendidos únicamente en salones de belleza y spas. En el término de 4 semanas de usar exclusivamente un producto L'Oréal Professionnel si usted no está satisfecho con el resultado, por favor, siga las instrucciones a continuación y le proporcionaremos un reembolso completo:
-
Envíe por medio de transporte terrestre y con el sello postal
(dentro de 4 semanas a partir de la fecha de compra), el sobrante del producto que no ha sido utilizado en su recipiente original, con el recibo de compra original mostrando el precio de compra y la información del salón de belleza autorizado, resaltada a la siguiente dirección:
L'Oréal Professionnel Consumer Affairs
PO Box 2007
Westfield, NJ 07091-2007
-
Para garantizar un reembolso completo, usted debe haber comprado el producto en un salón/spa autorizado. Si usted ha comprado cualquiera de nuestros productos en un lugar de comercio no autorizado, como los siguientes, no podemos garantizar que los mismos están dentro de nuestras normas y, por lo tanto, no podremos proporcionarle un reembolso.
- Tiendas de descuento no autorizadas
- Tiendas de descuento al por mayor
- Farmacias
- Tiendas de abarrotes
- Compras en línea de páginas web fuera de las páginas oficiales de las marcas de L'Oréal
Por favor, compre productos L'Oréal Professionnel sólo en salones de belleza y spas ya que pueden ofrecerle el mejor servicio y recomendarle los productos que requiere su cabello. Sólo los productos adquiridos en salones de belleza o spas están garantizados a cumplir con nuestras normas. Gracias por apoyar a su comunidad de salones y spas!
El contenido de esta póliza sólo es válido en los Estados Unidos.
L'Oréal Professionnel se reserva el derecho a actualizar, modificar o interrumpir este programa en el futuro.
Dear Valued Clients,
First of all, thank you for choosing a salon that uses one or more of the following L'Oréal Professional Products Matrix, Redken, PureOlogy, L'Oréal Professionnel, Artec, Kérastase, Shu Uemura Art of Hair and Mizani. I want to take this opportunity to speak to you directly about a problem facing our industry called Diversion. You have probably seen our products before in mass retailers, drug and grocery stores or unauthorized websites. Do not buy salon products from them. Why?
1. QUALITY — L'Oréal doesn't authorize sales of professional products to these outlets and can't guarantee the content or quality of these products. L'Oréal Professional Products purchased at unauthorized outlets are often older than 250 days, discontinued or even counterfeit. Because of the confidence we have in our products, for the 1st time ever, we are offering a QUALITY GUARANTEE. If you purchase our products at your local salon or spa and you're not satisfied with their performance, return the product with a receipt within 4 weeks for a full refund. See your salon stylist or product website for further info.
2. PRICE — You may be at a price disadvantage when purchasing our products from an unauthorized sales outlet.
In fact, through our price checks using syndicated data, we have found that salon products purchased at mass retailers are AT LEAST 10% higher than when bought at your local salon or spa.
3. PROFESSIONAL SERVICE — Most importantly, these products are sold without the service and recommendation of your stylist who knows the best product for your hair, and deprives them of the sale of this product and their service.
Support your stylist, care for your hair and your budget.
Please share your thoughts with me. I'm starting my own blog at davidcraggs.com. Or feel free to call our hotline
at (800) 503-3997.
Sincerely,
David Craggs
President
L'Oréal Professional Products
Letter.PPDSalonDiversion 50003494
Click to download the client letter >>
 
Apreciados Clientes:
Primero que todo, gracias por elegir un salón de belleza que utiliza uno o más de los siguientes productos profesionales de L'Oréal - Matrix, Redken, Logics, PureOlogy, L'Oréal Professionnel, Artec, Kérastase, Shu Uemura Art of Hair y Mizani. Aprovecho esta oportunidad para hablarles directamente acerca de un problema que enfrenta nuestra industria, llamado reventa prohibida (la venta de productos profesionales para salones de belleza en comercios no autorizados como farmacias, tiendas de abarrotes o páginas web fuera de las páginas oficiales de las marcas de L'Oréal). Probablemente ustedes ya han visto nuestros productos en comercios no autorizados. No compre productos profesionales fuera de los salones de belleza o spas. ¿Por qué?
1. CALIDAD — L'Oréal no aprueba la venta de sus productos profesionales en comercios no autorizados, y por consiguiente, no podemos garantizar la calidad o el contenido de los mismos. Los productos profesionales comprados a comercios no autorizados a menudo han perdido la vigencia, han sido discontinuados o son falsificaciones. Debido a la confianza que tenemos en todos nuestros productos profesionales L'Oréal USA, por primera vez, estamos ofreciendo una GARANTÍA DE CALIDAD en nuestros productos vendidos únicamente en salones de belleza y spas. Si usted no está satisfecho con el resultado del producto puede presentar su recibo en el término de 4 semanas después de realizar la compra y recibirá un reembolso total. Visite a su estilista o la página web del producto para información adicional.
2. PRECIO — Usted puede estar en desventaja cuando compra nuestos productos profesionales de un comercio no autorizado. De hecho, al comparar los precios con los de nuestros distribuidores autorizados, hemos encontrado que los productos vendidos en comercios no autorizados son por lo menos 10% más caros que los vendidos en salones de belleza o spas.
3. SERVICIO PROFESIONAL — Por último, es importante saber que estos productos son vendidos sin la recomendación y el servicio que le ofrece su estilista, el cual conoce con seguridad los cuidados que requiere su cabello. Al comprar los productos en comercios no autorizados también priva a su estilista de los beneficios de la venta de estos productos y de la prestación de sus servicios.
Apoye a su estilista, cuide de su cabello y su inversión.
Por favor comparta sus comentarios conmigo en mi blog www.davidcraggs.com, o contáctenos por correo electrónico a nodivert@aol.com.
Atentamente,
David Craggs
Presidente
L'Oréal Productos Profesionales
Clique aqui para descargar la carta cliente >>
What is Diversion?
If you don't know the answer to this question — you're not alone. Nine out of ten consumers do not know what diversion is. But you probably have witnessed it.
Diversion is when products are sold in "unauthorized" places. For example, all genuine L'Oréal Professionnel products are sold exclusively in salons. But you might come across a few bottles in your local supermarket, drugstore, online or at a discounter. Salon professional products you find outside of a salon are considered to be "diverted."
Why Diversion is Bad
Diverted products can be counterfeit, diluted formulas, or old, expired formulas that may not be safe to use. L'Oréal Professionnel states on all its advertising, "Genuine Products Guaranteed Only In Salons." This means if you buy our products in a supermarket, drugstore or any other outlet other than a salon, we cannot guarantee that it is an authentic L'Oréal Professionnel product that will perform as tested.
Are You in Danger?
You could be. Contaminated or counterfeit products could cause irritation or even infection.
Who is Diverting Products?
Products are diverted by unauthorized distributors and salons or their employees, plus other dishonest individuals who see profit in piracy.
What Can you do to Help Diversion
Don't risk it, don't buy it! And tell your friends about the potential danger of diverted products! If you see a L'Oréal Professionnel product for sale outside a salon, please send us an e-mail to nodivert@aol.com with the city, state and name of the location where you saw the products. You can also call 800-503-3997 to report diverters. We will conduct a full investigation.
What is L'Oréal Professionnel Doing to Stop Diversion
In order to protect L'Oréal Professionnel salons and to ensure that consumers only receive the highest quality L'Oréal Professionnel products appropriate for their specific hair needs, L'Oréal Professionnel continues in its commitment to aggressively combat diversion:
- A former FBI agent developed the strategies and oversees the implementation of L'Oréal Professionnel's anti-diversion program.
- Exclusive product coding is used to track the movement of L'Oréal Professionnel products. This is the method for tracing products to industry diverters.
- L'Oréal Professionnel representatives undertake regular shelf sweeps at unauthorized retail outlets in the U.S. These products are subsequently decoded in an effort to identify diverters.
- Ongoing intelligence procedures uncover diversion schemes, including those involving stores and misuse of the Intenet.
- Diversion information can be communicated to L'Oréal Professionnel's Security Department by calling the L'Oréal Professionnel Hotline at -800-503-3997 or by e-mailing us at nodivert@aol.com.
You can help stop diversion! L'Oréal Professionnel offers monetary rewards for specific, supportable information leading to the identification and sanction of diverters of L'Oréal Professionnel products.
How Can You Learn More?
In April 2008, MSN.com came out with an article that tackles the salon professional industry's issue of diversion. We encourage you to read this article to educate yourself on the importance of going to a salon for L'Oréal Professionnel products. Be sure to share this article with your friends. In May 2008, ABC15 (Phoenix, AZ) investigated the issue of diversion and reported the dangers and price increases of diverted products. Read the article or click to watch the video broadcast of their findings.
L'Oréal Professionnel prides itself on bringing you the newest in technologically advanced haircolor, haircare, finishing and styling products developed for hairdressers by hairdressers. We strive for 100% customer satisfaction. To ensure you are absolutely pleased with the results of any of our products, L'Oréal Professionnel offers consumers a money-back guarantee. If within 4 weeks of the date of purchase you have been exclusively using a L'Oréal Professionnel product and you are not satisfied with the performance, please follow the instructions below and we will provide you with a full refund:
Send the unused portion in its original package along with the original receipts with your purchase price and authorized salon/spa information circled to:
Consumer Affairs
PO Box 2007
Westfield, NJ 07091-2007
Please indicate the reason why you are returning the product on the back of your official salon receipt.
To ensure a full refund, you MUST have purchased the product from an authorized salon/spa. L'Oréal Professionnel can only guarantee the performance of our products when purchased through an authorized salon/spa. If you have purchased any of our products from the following, we can not guarantee that the products are within our standards and therefore will not be able to provide you with a refund.
Unauthorized Sales Outlets:
Any Mass Retailer
Mass Discount Store
Drugstore
Grocery Store
Online Purchases from non-L'Oréal Professional Salon Products Websites
Please purchase L'Oréal Professionnel products from salons and spas that can offer you the best service and product recommendations for your hair. Only products purchased in a salon or spa are guaranteed to perform to our standards. Thank you for supporting your salon and spa community.
Debido a la confianza que tenemos en todos nuestros productos profesionales L'Oréal Professionnel le estamos ofreciendo una GARANTÍA DE CALIDAD en nuestros productos vendidos únicamente en salones de belleza y spas. En el término de 4 semanas de usar exclusivamente un producto L'Oréal Professionnel si usted no está satisfecho con el resultado, por favor, siga las instrucciones a continuación y le proporcionaremos un reembolso completo:
-
Envíe por medio de transporte terrestre y con el sello postal
(dentro de 4 semanas a partir de la fecha de compra), el sobrante del producto que no ha sido utilizado en su recipiente original, con el recibo de compra original mostrando el precio de compra y la información del salón de belleza autorizado, resaltada a la siguiente dirección:
L'Oréal Professionnel Consumer Affairs
PO Box 2007
Westfield, NJ 07091-2007
-
Para garantizar un reembolso completo, usted debe haber comprado el producto en un salón/spa autorizado. Si usted ha comprado cualquiera de nuestros productos en un lugar de comercio no autorizado, como los siguientes, no podemos garantizar que los mismos están dentro de nuestras normas y, por lo tanto, no podremos proporcionarle un reembolso.
- Tiendas de descuento no autorizadas
- Tiendas de descuento al por mayor
- Farmacias
- Tiendas de abarrotes
- Compras en línea de páginas web fuera de las páginas oficiales de las marcas de L'Oréal
Por favor, compre productos L'Oréal Professionnel sólo en salones de belleza y spas ya que pueden ofrecerle el mejor servicio y recomendarle los productos que requiere su cabello. Sólo los productos adquiridos en salones de belleza o spas están garantizados a cumplir con nuestras normas. Gracias por apoyar a su comunidad de salones y spas!
El contenido de esta póliza sólo es válido en los Estados Unidos.
L'Oréal Professionnel se reserva el derecho a actualizar, modificar o interrumpir este programa en el futuro.
Salon Partners,
As you know, Diversion, the unauthorized sale of product at non-salon retailers, is a huge problem in our industry,
especially for you, our partners and salon owners. We're committed to fighting Diversion and have cut off diverters and
over $30 million in product sales thanks to our secondary coding system that is 100% accurate in tracking products.
1. QUALITY — Because of the confidence we have in all our L'Oréal USA Professional products, for the 1st time ever,
we are offering a QUALITY GUARANTEE on our products sold ONLY in your salons and spas. If your client is not
satisfied with the product's performance, they can present their receipt for a full refund within 4 weeks of purchase.
Products purchased at unauthorized outlets are often old, discontinued or even counterfeit. Speak to your sales rep about
details or go to one of our professional brands' websites.
2. PRICE — According to our price checks vs. syndicated data, products sold outside of salons are AT LEAST 10% higher
than your salon retail prices.
3. PROFESSIONAL SERVICE — Only YOU can recommend the right product for them and provide the professional hair
services they value.
We are committed to supporting you in the fight against diversion and, together, I know we can beat it!! Here's what we
are doing to help communicate our message to millions of salon customers:
- A Video Address from me speaking about the issues related to diversion and why people should support their
salons will be posted on our professional brand websites, as well as Facebook and YouTube.
- My blog, DavidCraggs.com, will allow you and all of your clients to connect with me about key concerns or
thoughts regarding this or other matters.
- Establishment of a Quality Guarantee to help support purchases in salon.
- Product Coding Continued efforts to eliminate diverters and diverted product.
- A letter from me to consumers sent via email and available for you to download and send to your clients from
any of our professional brands' websites.
Because of our Diversion termination efforts, collectors are desperate. They can't find our products and will go to you for
them. Stop them. Do not sell to them! If you are approached by a collector, get their name and telephone number and
contact us immediately at NoDivert@aol.com or call our hotline at (800) 503-3997.
I look forward to your support. Feel free to share your thoughts with me on my blog at www.davidcraggs.com.
Sincerely,
David Craggs
President
L'Oréal Professional Products
For your customers, download the Client Letter here >>
Estimado Socio Profesional:
Como ustede sabe, la REVENTA PROHIBIDA (la venta de productos profesionales para salones de belleza en comercios no autorizados como farmacias, tiendas de abarrotes o páginas web fuera las páginas oficiales de las marcas de L'Oréal), es un gran problema en nuestra industria, especialmente para ustedes, nuestros socios y propietarios de salones de belleza. Estamos comprometidos con la lucha contra la reventa prohibida y hemos eliminado desviadores y unos $30 millones en ventas de estos productos, gracias a nuestro sistema de codificación secundario que es 100% preciso para rastrear los productos.
Este es solo el principio pues todavía queda más por hacer para ponerle fin a la reventa prohibida. Una de las formas en que usted puede ayudar es educando a sus clientes del porqué deben realizar sus compras solo através de usted. Comience ahora a darles las razones:
1. CALIDAD — Los productos profesionales comprados a comercios no autorizados usualmente han perdido la vigencia que rigurosamente exigimos para garantizar su calidad, están descontinuados o son meras falsificaciones. Debido a la confianza que tenemos en todos nuestros productos profesionales L'Oréal USA, por primera vez, estamos ofreciendo una GARANTÍA DE CALIDAD en nuestros productos vendidos únicamente en salones de belleza y spas. Si su cliente no está satisfecho con el resultado del producto puede presentar su recibo en el término de 4 semanas después de realizar la compra y recibirá un reembolso total. Comuníquese con su representante de ventas acerca de los detalles o visite la página web del producto.
2. PRECIO — Como resultado de nuestras comparaciones de precio, les podemos informar que los productos vendidos en comercios no autorizados son POR LO MENOS 10% MÁS CAROS que los vendidos en salones de belleza al público.
3. SERVICIO PROFESIONAL — Solo USTED puede recomendar el producto adecuado a su cliente y brindarle los servicios profesionales que ellos valoran.
Estamos comprometidos a respaldarlo en la lucha contra la reventa prohibida y juntos, sé que podemos combatirla! Esto es lo que estamos haciendo para ayudar a comunicar nuestro mensaje a millones de clientes de salones de belleza:
- Producimos un video en el que explico lo relacionado a la reventa prohibida y por qué la gente debe apoyar a sus salones de belleza. Encuentra el video en las páginas web de nuestros productos profesionales o en Facebook y YouTube.
- He creado un blog, DavidCraggs.com, que le permitirá a usted y a sus clientes comunicarme sus preocupaciones o ideas acerca de ésta y otras materias relacionadas.
- Establecimos una Garantía de Calidad aportando el apoyo necesario para incentivar las compras en salones de belleza.
- Codificación de productos un esfuerzo continuo para eliminar la reventa prohibida de productos.
- Enviaré una carta dirigida a sus clientes vía correo electrónico. También puedes bajar la carta en tu computadora y enviársela a tus clientes desde cualquiera de nuestras páginas web de nuestros productos profesionales.
Debido a nuestros esfuerzos por eliminar la reventa prohibida, los revendedores están desesperados. Al no poder encontrar nuestros productos se acercarán a usted. Si se les acerquen, le pedimos que: NO LES VENDA! Obtenga sus datos de contacto y contáctenos de inmediato a nodivert@aol.com.
Esperamos recibir su apoyo. Siéntase en libertad de comunicarse conmigo en mi blog www.davidcraggs.com.
Atentamente,
David Craggs
Presidente
L'Oréal Productos Profesionales
Clique aqui para descargar la carta cliente >>
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