REINVENT DEMI-PERMANENT HAIRCOLOR IN YOUR SALON

Reinvent demi-permanent haircolor in your salon with 2 complementary products that provide maximum flexibility, creativity and freedom for boosted performance and unique, personalized results. 8 beautiful new-generation services meet every woman's needs.

dia light products

The first L'Oréal Professionnel acid demi-permanent: achieve all your color services even the most technical ones. Color personalization and correction made easy, rapid and predictable.

  • Fiber-resurfacing effect
  • Luminous reflects
  • Vinyl shine
  • Spectacular, even color results on sensitized hair
dia richesse products

Rich demi-permanent haircolor with boosted power to enhance natural hair and guide your customers to color with no constraints.
Boosted demi blended coverage: up to 70% white hair.*

  • Rich, deep reflects
  • Exceptional softness

Exclusively in your expert hands, color becomes unique and beautiful.

*on natural shades