Menu Search Find a salon

TRY DIA RICHESSE HI-VISIBILITY HAIRCOLOR

High shine,
visible tones.
No filter needed.

Make a salon appointment for a haircolor service

Alessandra's haircolor needs no filter

DIA Richesse Hi-Visibility haircolor provides rich, highly visible color and beautiful shine, on both natural and color-treated hair. This ammonia-free, demi-permanent haircolor fades gradually for a low-maintenance grow out. It leaves hair feeling incredibly soft.

Make a salon appointment for a haircolor service

More about DIA Richesse Hi-Visibility
“DIA Richesse Hi-Visibility is really amazing: After I colored my hair, my friends all complimented me on my look, saying that something had changed on my face, but they were unsure what it was. DIA Richesse Hi-Visibility is now my beauty secret to boost my tone and give a natural radiant effect to my look.” Alessandra Ambrosio

No need to cheat with filters A true rich color

A bold haircolor statement

Dia Richesse Hi-Visibility

  • DEMI-PERMANENT HAIRCOLOR
  • HIGH SHINE
  • RICH AND VISIBLE GOLD, COPPER-GOLD, AND COPPER-RED TONES
  • FADES GRADUALLY

Our most visible demi-permanent haircolor

#GLAMTEAM

Handpicked by our expert

Gabriel Brown

Hair Colorist

It gives you incredible shine, visible even on brunettes and fades away like a tan, so minimal grow out.

Find your salon

Like Alessandra Ambrosio, Find your perfect color

Style My Hair

Try a new haircolor, hairstyle or haircut

Try on DIA Richesse Hi-Visibility haircolors