L’Oréal Professionnel is the expert in Balayage. Inspired by our French heritage, we created our own methodology of the Balayage technique that has empowered stylists to create beautiful, on-trend hair color for every client that sits in their salon chair.
Balayage is a hair color technique used by professionals to create subtle, natural-looking highlights. Used as an alternative to foil highlighting, hair color or lightener is swept or painted onto the individual hair strand to create depth, lightness and dimension. The Balayage technique originated in France in the 1970s and actually comes from the French word meaning “to sweep.”
The Balayage hair painting technique isn’t just for blonde shades or a specific style haircut. It is also perfect for light and dark brunettes and redheads who want a natural, sun-kissed look. Balayage highlights can enhance almost any hair style, length or texture. Your stylist can even customize your haircut by adding dimension with Balayage to show off the shape and style.