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OUR HERITAGE

1909

L’ORÉAL INVENTS HAIRCOLOR AS WE KNOW IT TODAY
1909

LA COIFFURE DE PARIS; ALREADY A PARTNERSHIP WITH THE PRESS
1910

FIRST HAIRDRESSERS' SHOWCASE
1920

ALREADY AN INTERNATIONAL AFFAIR
1925

LIGHTENING UP WITH L'ORÉAL D'OR
1925

INSTANT RESULTS WITH IMÉDIA
1925

L'ORÉAL BLANC: THE SECRET FOR PLATINUM BLONDES
1940

L'ORÉAL INVESTS IN TRAINING FOR HAIR STYLISTS
1945

L'ORÉAL CREATES THE FIRST COLD WAVE PERMANENT FOR COLOR-TREATED HAIR.
1951

IMÉDIA CRÈME D: ONE-STEP BLEACH AND COLOR
1952

RÉGÉ COLOR: DIRECT DYING
1955

PLIX FOR LASTING PERMS
1978

A CLASSIC IN THE MAKING: L'ORÉAL PROFESSIONNEL UNVEILS MAJIREL PERMANENT HAIRCOLOR
1980

DULCIA, OUR FIRST PERM SOLUTION IONÈNE-GTM
1990

A NEW COLORING TECHNOLOGY: "TONE ON TONE"
2000

L'ORÉAL PROFESSIONNEL LAUNCHES SÉRIE EXPERT IN THE UNITED STATES
2005

PLATINIUM: L'ORÉAL PROFESSIONNEL REVOLUTIONIZES HAIR LIGHTENING
2007

L'ORÉAL PROFESSIONNEL LAUNCHES TEXTURE EXPERT STYLING
2009

L'ORÉAL PROFESSIONNEL LAUNCHES A MEN'S LINE
2009

SÉRIE NATURE, FIRST RANGE OF NATURAL HAIRCARE PRODUCTS, IS LAUNCHED IN THE US
2009

INSPIRATION PARIS
2010

L'ORÉAL AND UNESCO CREATE HAIRDRESSERS AGAINST AIDS IN THE US
2010

INOA, THE HAIRCOLOR OF THE FUTURE, LAUNCHES IN THE UNITED STATES
2011

THE FUTURE
2011

INOA SUPRÊME, AMMONIA-FREE AGE-DEFYING HAIRCOLOR, LAUNCHES IN THE US

Heritage