Not for the faint of heart, this season’s bold updos command attention. It’s hairdressing at its finest, with stylists sculpting twists, knots, and braids into styles reminiscent of a glamorous bygone era, when nonchalantly gathering hair into a messy ponytail wasn’t an option. Click on the looks below to learn how to create the style.
For the debut of Spring/Summer 2013 collections around the world, L’Oréal Professionnel was once again backstage creating trend-setting hairstyles seen on the runways of New York, London and Paris. L’Oréal Professionnel Master Session Artists collaborated with designers to come up with original looks for the runway that complemented the collections and provided a precursor to the trends that will inspire celebrities, influencers and everyday consumers for the coming season.
Star Products Used at Fashion Week
New Texture Expert True Grip was a session stylist favorite, creating a base for molding, twisting, and braiding. Other star styling products included Mythic Oil Reinforcing Milk, Fresh Dust, Infinium 3, Lift Extrême, Mythic Oil Nourishing Oil, and Fresh Dust. To see True Grip Texturizing Powder in action, watch Fashion Stylist Kelly Framel transform her look in the video 1 day, 1 product, 3 styles.
L’Oréal Professionnel was honored to partner with Alice + Olivia, Bibhu Mohapatra, Houghton, Timo Weiland, Temperley, Top Shop, Issa, Preen, Alexis Mabelle, Anthony Vacarello, and Maison Martin Margiela at Spring/Summer 2013 Fashion Week.
This February and March the fashion world had a preview into the looks for the Fall 2013 season. New York, London, and Paris designers all previewed their latest collections to the fashion and editorial set. L’Oréal Professionnel styled the hair looks for some stellar shows in all three cities and as the official sponsor of Paris Fashion Week, had an even greater presence setting the trends in the city of lights. Take a peek into hair and fashion trends you’ll be seeing next fall on our Facebook page: