Two complementary products, DIA Light and DIA Richesse, cater to women with natural, colored or sensitized hair.  DIA Light demi-permanent haircolor is perfectly adapted for sensitized or colored hair and is ideal for personalizing or correcting haircolor. The result is luminous tones and vinyl...

The dynamic duo of celebrity stylist Ted Gibson and colorist Jason Backe, partnered with Glamour magazine for some gutsy and gorgeous makeovers to welcome the New Year. Backe used INOA to create the vibrant and fabulous colors. Did you like this? Share it:

For the second year in a row, Texture Expert Infinium 2 has been voted by Allure as their choice for the best hairspray. It’s budgeproof but flexible allowing you to brush through it without  tell-tale signs of flakes! Did you like this? Share it: