02/14/2012 // 11:55 am


Two complementary products, DIA Light and DIA Richesse, cater to women with natural, colored or sensitized hair.  DIA Light demi-permanent haircolor is perfectly adapted for sensitized or colored hair and is ideal for personalizing or correcting haircolor. The result is luminous tones and vinyl shine for your hair. DIA Richesse demi-permanent haircolor is suited for natural or colored hair and is the first step in covering the first grey hairs and creating the first tone addition.  Additionally, both products are ammonia-free so the color is gentler on the hair.


These two complementary products allow hairstylists to create 8 gorgeous haircolor services to meet every woman’s hair needs. Regardless of whether you’re looking to cover your first grey hairs, tone your highlights, or provide a sheer gloss of shine, there’s a DIA service for you.  And with color that discreetly fades over time, DIA demi-permanent services are the perfect solution to enhance or experiment with your look.

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