03/01/2012 // 11:30 am

DIA Light with Ron King

Looking for a hair color to change your look, but also provide hair with intense shine and a soft, smooth feel? L’Oréal Professionnel Ambassador Ron King, owner of Rong King Salon in Austin, TX, recommends NEW professional DIA Light hair color, only available in salons. Read below to learn more about King’s makeover on Jill whom he took from blonde to red with DIA! Love the look? Leave a comment below!



“As a colorist, I was really excited to use L’Oréal Professionnel DIA Light on my client, Jill, as she was the perfect candidate. When Jill came in, her dark blonde hair was dull, dry, damaged and she was also looking for a color change. We discussed her options and decided a wearable version of Rihanna’s popular red hair color was the look for her to try. DIA Light was the perfect choice because it not only provides long-lasting luminous tones that we were looking for to change-up her look, but it also provides hair with intense shine and a soft and smooth feel – everything Jill needed!

The result was amazing! DIA Light technology has a ‘resurfacing effect’ on hair, which provided her red hue with amazing shine. DIA Light is the perfect marriage between color and a gloss that leaves hair with vibrant color that's long-lasting and that incredible shine we immediately noticed on Jill. In addition with DIA Light, hair was soft and smooth. This major change was done in record time, faster than any other color I’ve worked with before.”


Jill loved the results! In her own words…

"I never even dreamed of going red… that is until Ron suggested it. I could not love my red hair any more. I get more compliments now than I ever have in my life! The shade of red is truly a showstopper and even the texture of my hair is amazing. It’s simply fabulous.”


To find the DIA service that is right for you, click here!

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