Texture Expert Infinium 3 was voted one of the top picks by expert hairstylist Bridget Brager in June's Allure magazine. “Infinium 3 is the best hairspray on the market. It’s light and brushes out easily while holding hair strong when I need it to”, explains Bridget.
According to the latimes.com, relaxed waves, side buns and braids are trending in the bridal world. Hairstylist Lorenzo Calderon creates his romantic whimsical updo’s full of curls and texture by using L’Oreal Professionnel Curl Satin to enhance the curls. Read more by clicking here.
NYTimes.com features Mythic Oil in their top picks of oil serums for the summer. Paul Gambutti, manager of the L’Oreal Professionnel Technical Testing and Development, recommends the product as “Mythic Oil penetrates the cuticle instead of just coating the hair for a clean feel and look”. Read more by clicking here.
Age Supreme Shampoo was awarded by SELF magazine readers as the Best Shampoo for color-treated hair in the magazine’s annual Healthy Beauty Award. Age Supreme shampoo contains Intra-cylane which reconstructs the hair fiber from the inside making it feel “thicker and softer” according to voters.