03/15/2013 // 4:18 pm

Guest Style Expert Kelly Framel on True Grip Texturizing Powder

Fashion Stylist and blogger, Kelly Framel of TheGlamourai.com has always been in search for a product to provide her hair with volume and texture she always craves. With the new L’Oréal Professionnel True Grip, she found the ultimate transformation tool that provides her volume and texture.


Read on to learn directly from Kelly about her new found love with True Grip and watch the video to see how 1 product provided her various styles all in 1 day:


I've spent my whole life battling limp, lifeless hair: I've truly never known what to do with it. As a girl from Texas, big hair has always been my ideal! For the longest time, I just accepted that it wasn't meant to be for me. I basically gave up and wore it in a short pixie cut, but for the past couple years I've been growing it out and trying anew. In the meantime, I've tried countless products, searching for the one that would give me the volume of my dreams. The search genuinely ended when I discovered L'Oréal Professionnel True Grip!


I LOVE what it does for my hair. For the first time ever, I've got this grippy, buildable texture ~ which means I can finally do things with my hair. I'm able to achieve messy, rock n' roll waves, or big bouncy curls. I can tuck it into a faux bob, or braid it into an ethereal updo. I can tease it up to high heaven, and it stays put! I went from having one styling option to an endless array ~ so now I never leave home without it.


Better yet, making the True Grip video with L'Orèal Professionnel was such a fun experience. We shot on what was probably the coldest day of the year, but our crew was running around and laughing so much I hardly noticed. They really trusted my creative input and vision for the project, which made the whole thing so enjoyable and empowering. I loved getting to include my friend Timo Weiland in the shoot ~ and even Bunny, my papillon puppy, came along for the ride. L'Orèal Professionnel, let's do it again soon!



About Blogger and Fashion Stylist, Kelly Framel:

Kelly Framel is a stylist and blogger living in New York City. Ms. Framel began her career as an eveningwear designer for Naeem Khan, and has gone on to work with such iconic houses as Dolce & Gabbana, Coach, Christian Dior and Ralph Lauren, in addition to collaborating with labels like Erin Fetherston, Forever 21, Club Monaco and Juicy Couture. From the city streets to Fashion Week and on photo shoots, she constantly sees the newest, most exciting things in fashion and design, and on her blog, TheGlamourai.com, she shares those discoveries with the world. Kelly aims to inspire others to celebrate the beautiful moments in life, and to genuinely have fun with fashion ~ it's the easiest way to write your own reality!

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