02/15/2013 // 1:25 pm

Crave Glossy Hair Color?

If you crave glossy hair color, DIA is the perfect hair color service for you with luminous tones, radiant reflects and incredible shine! Now with three new makeup inspired hair color services, your options are limitless to get gorgeous hair color!   Try the Color Blush Hair Color Service if you...


12/12/2012 // 6:10 pm

Reveal your Inner Icon Instagram Sweepstakes Winners

We want to thank everyone who participated in our first Instagram sweepstakes! We had a lot of fun seeing your unique inner icons and amazing retro hairstyles. The Grand Prize winner will be receiving a $100 gift card for a color service at a L’Oréal Professionnel salon and our five runner-ups...


12/11/2012 // 12:08 pm

Editors’ Top Product Picks for November and December

Stuff your stockings with Allure Editors’ favorite beauty items for the holiday season. According to the December issue, Mythic Oil Reinforcing Milk will be a great gift for anyone looking to de-frizz and add shine to even the finest of hair.     In November’s Women’s Health...