Eugène Schueller graduates from France’s national chemical engineering school Ecole Nationale Supérieure de Chimie de Paris in 1904 and goes on to create the company that will later become L’Oréal, Société Française des Teintures Inoffensives pour Cheveux, on July 30th, 1909. As a young chemist in 1909, Schueller demonstrates his capacity for new ideas by creating his first hair dye formula under the name Oréal. The dyes are an outstanding breakthrough at the time, providing a subtle range of colors in contrast to other methods on the market. Schueller files for a patent (n°383920) on March 24th, 1908. © L'Oréal