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1910

Through his determination and ambition, Eugène Schueller succeeds in convincing Paris hair stylists to use his dyes. Schueller is brimming with ideas for the new company and brings in representatives to sell his products throughout France. He also sets up a hair-coloring school on Rue du Louvre in Paris, which he personally oversees, using a former hair stylist from the Russian Court to demonstrate his ideas. Quickly grasping that his success is closely linked to that of hair stylists, he sets out to forge a special bond with the profession, which grows stronger over time. @L’Oréal