L’Oréal is now marketing increasingly sophisticated products and the number of women’s hair salons is booming. Holding onto his firm belief that L’Oréal’s success is tied to that of hair stylists, Eugène Schueller aims to cement a lasting partnership with the profession. Hence the move to set up the Ecole Technique des Arts et de la Coiffure, a school for hair stylists providing technical training, business development assistance, customer-loyalty tips and more. L’Oréal confirms its position as the preferred brand for hair stylists. © L'Oréal