Close

1952

L’Oréal creates a new color service for hair salons with Régé Color direct dying solutions, innovating on two fronts: the new formula allows the dye to sit on the surface of the hair fiber with the color fading after 6 to 8 shampoos while the fresh retail approach provides products designed for professionals but which are extremely easy to apply, allowing hair stylists to sell the same products to their customers. © Harry Meerson for L'Oréal