DIA RICHESSE

Ideal for natural or colored hair with up to 70% white hair.

Rich and deep reflects with exceptional softness and ultra-shiny result.

Advanced alkaline technology that is ideal for natural or color-treated hair

Visit the Academy on Demand in the Professionals section for more information.

60 shades

Between 2 - 20 minutes.

Up to 1.5 levels of lift.

Natural looking demi-blended coverage of up to 70% white hair.

IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed 48 hours before application of any hair colorant. Follow the safety instructions on the inside of the carton.