INOA

Consumers desiring natural shades, beautiful condition, stunning shine and perfect coverage of white hair.

Maximized effectiveness of the permanent haircolor process with ultimate respect for the condition of the hair fiber, resulting in stunning shine and perfect coverage of up to 100% white hair.

Oil Delivery System (ODS²) technology: envelops the hair fiber in a film of oil, repelling the water-based colorant, pushing it deeper into the hair fiber for unlimited color

Low Dose MEA: a low dose of MEO (monoethanolamine) slightly opens the cuticle

For complete instructions on INOA application, please visit the Academy on Demand to watch our video on Application and Processing.

- Reinforced coverage of up to 100% white hair

- 6 weeks of intense hydration and nutrition

- 50% more shine*

*When used with 20 volume, versus before coloring

90 shades

35 minutes

Up to 3 levels

Reinforced coverage of up to 100% white hair

100% ammonia-free, long-lasting, durable permanent color

IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.