Rich, permanent color providing perfect coverage of up to 100% of white hair.
Consumers desiring rich, deep, intense color and perfect coverage of white hair.
Long-lasting, radiant color with rich, natural tones.
Ionène G™ and Incell™ advanced technologies penetrate all 3 levels of the hair to treat the entirety of the hair fiber. Ionène G™ restores, protects, and continously conditions. Incell™ Complex strengthens and reinforces from the inside out.
For application instructions, please visit the Academy on Demand in the Professionals section.
Over 94 shades in 9 shade families for unlimited creativity
Lifts up to 2 - 3 levels
Perfect coverage of up to 100% white hair
Long-lasting, durable permanent color with superior resistance to fading
IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.
By the world's greatest hairstylists