HAIRCOLOR

In 2010, we revolutionized the hairdressing industry with the first ammonia-free permanent haircolor featuring revolutionary ODS* (Oil Delivery System) technology. INOA, innovation no ammonia, haircolor provides supreme respect for the hair and optimized scalp comfort. In 2011, the next innovation in INOA haircolor was introduced with INOA Suprême – the first age-defying ammonia-free haircolor with ODS* and uncompromised comfort.

L’Oréal Professionnel has a large variety of other ammonia-free products including demi-permanent haircolor and lighteners. Discover more about all of our ammonia-free products in the products section.

LEARN MORE

*oil delivery system

Permanent color is the best option when you want full grey coverage and a more drastic color change.

Permanent color is permanent and grows out over time. Try one of L’Oréal Professionnel’s various permanent color brands and obtain beautiful long lasting color results every time.

LEARN MORE

L'Oréal Professional has reinvented Demi-Permanent haircolor with DIA. We now have two new complementary demi-permanent haircolor lines for all hair types. DIA provides 8 beautiful color services to meet the needs of every woman's personality and needs. Try DIA and fall in love.

LEARN MORE

From a few soft golden highlights to an all over blonde, L’Oréal Professionnel’s lightening pastes and bleach products allow your stylists the creative freedom to design an infinite array of trendy and customized blonde looks for you.

LEARN MORE