HAIRCOLOR

In 2010, we revolutionized the hairdressing industry with the first ammonia-free permanent haircolor featuring revolutionary ODS* (Oil Delivery System) technology. INOA, innovation no ammonia, haircolor provides supreme respect for the hair and optimized scalp comfort. In 2011, the next innovation in INOA haircolor was introduced with INOA Suprême – the first age-defying ammonia-free haircolor with ODS* and uncompromised comfort.

L’Oréal Professionnel has a large variety of other ammonia-free products including demi-permanent haircolor and lighteners. Discover more about all of our ammonia-free products in the products section or click here to learn more about INOA. 

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*oil delivery system

Permanent color is the best option when you want full grey coverage and a more drastic color change.

Permanent color is permanent and grows out over time. Try one of L’Oréal Professionnel’s various permanent color brands and obtain beautiful long lasting color results every time.

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L'Oréal Professional introduces DIA Light & DIA Richesse, 2 complementary demi-permanent color lines that together offer maximum flexibility, creativity and freedom. The results offer luminous tones, radiant reflects with incredible shine. Try DIA and fall in love today!

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From a few soft golden highlights to an all over blonde, L’Oréal Professionnel’s lightening pastes and bleach products allow your stylist the creative freedom to design an infinite array of trendy and customized blonde looks for you. L’Oréal Professionnel stylists are highly trained in a highlighting technique called "Balayage" - a French term that means "to sweep". Colorists sweep or paint highlights onto the hair to create a natural look with depth and dimension. Learn more about Balayage highlights by clicking below. 

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