L'Oreal Professionnel Haircolor

About L’Oréal Professionnel Haircolor

In 1907, L’Oréal Professionnel invented haircolor and changed the face of hairdressing and beauty as we know it today. Being at the forefront of technology, L’Oréal Professionnel provides you with safe and innovative haircolor services to meet all of your needs, and is proud to be the no.1 professional color brand worldwide.


Ammonia-Free Haircolor Services

In 2010, we revolutionized the hairdressing industry with the first ammonia-free permanent haircolor featuring revolutionary ODS* (Oil Delivery System) technology. INOA, innovation no ammonia, haircolor provides supreme respect for the hair and optimized scalp comfort. In 2011, the next innovation in INOA haircolor was introduced with INOA Suprême – the first age-defying ammonia-free haircolor with ODS* and uncompromised comfort.

L’Oréal Professionnel has a large variety of other ammonia-free products including demi-permanent haircolor and lighteners. Discover more about all of our ammonia-free products in the products section or click here to learn more about INOA. 



*oil delivery system

permanent haircolor

Permanent Haircolor Services

Permanent color is the best option when you want full grey coverage and a more drastic color change.

Permanent color is permanent and grows out over time. Try one of L’Oréal Professionnel’s various permanent color brands and obtain beautiful long lasting color results every time.



Demi-Permanent Haircolor Services

L'Oréal Professional introduces DIA Light & DIA Richesse, 2 complementary demi-permanent color lines that together offer maximum flexibility, creativity and freedom. The results offer luminous tones, radiant reflects with incredible shine. Try DIA and fall in love today!



hair lighteners and highlights

Lightening & Highlighting Services

From a few soft golden highlights to an all over blonde, L’Oréal Professionnel’s lightening pastes and bleach products allow your stylist the creative freedom to design an infinite array of trendy and customized blonde looks for you. L’Oréal Professionnel stylists are highly trained in a highlighting technique called "Balayage" - a French term that means "to sweep". Colorists sweep or paint highlights onto the hair to create a natural look with depth and dimension. Learn more about Balayage highlights by clicking below. 




To find a salon that offers L’Oréal Professionnel haircolor services, please visit our salon locator.