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DIA Richesse 1.7 oz. - DIA

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DIA LIGHTDIA LIGHTDIA LIGHTDIA LIGHT

Advanced Alkaline TechnologyDemi-Permanent

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OVERVIEW

DIA Richesse is a rich demi-permanent crème hair color formulated with advanced alkaline technology to create deep, rich tones and exceptional softness.

Our beautiful portfolio offers over 70 professionally formulated shades to produce any desired result with a shiny, reflective finish.

Download the Dia Richesse Color Chart
Download the L'Oréal Professionnel Color Theory Chart


WHITE COVERAGE


  • Up to 70% of white hair coverage*

*When used with 15-vol. DIActivateur

DEVELOPER

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  • 1:1.5 Color to Developer Mixing Ratio
  • 9-15-volume DIActivateur Developer

LIFT

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  • Up to 1.5 levels

DEVELOPMENT TIME

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  • 20 minutes

HAIR TYPE

  • Normal
  • Color-Treated

RESULTS

  • Rich, profound tones
  • Exceptional softness

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