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the latest color, cut and styling trends

Global influencers come together to create gorgeous, on-trend looks


Fall/Winter collection 2017

L’Oréal Professionnel has collaborated with global hairdressers and influencers to create gorgeous, on-trend looks. This season, ROOT SHADOW and TIGER EYE are the must-have hair color shades. Learn more about the trends below!

INOA withHailey Baldwin & Vanessa Bruno

Famous French designer Vanessa Bruno shares her vision for 2017 colors by selecting the 8 most fashionable and subtle INOA shades.

Hailey Baldwin


Hailey Baldwin is the new global spokesperson for INOA. Fellow model Gizele Oliveira joins her to reveal the lastest on-trend hair color looks, Tiger Eye and Root Shadow.

As a true beauty addict, Hailey likes to play around with her look. She's always up for a change, making her hair the best fashion accessory.

" It’s amazing how updating your hair color can change everything", she said. "I feel like my mood is different. With the INOA by Vanessa Bruno hair color shades, I've become a new, fresh Hailey! "

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It Looks Spring Summer

Vanessa Bruno


Made famous worldwide by her iconic sequin tote bag, French Fashion Designer Vanessa Bruno shares her vision for 2017 colors with INOA shades, textures and fashion. Her obsession? Putting an end to fake looking hair. Her goal is to make every haircolor so natural looking that each client’s beauty is seamlessly enhanced.

"As a fashion designer, my purpose is to accompany women in each moment of their life, to make them feel comfortable but at the same time desirable.", she explained.

"L’Oréal Professionnel is doing the exact same thing with hair, being there during each key moment of a woman’s life."

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Discover the root shadow

Root Shadow

The newest trend sweeping the runways and red carpets? Dark, overgrown roots. Celebrities like Hailey Baldwin have been spotted rocking this cool contrast against their blonde hair color.

Root Shadow is a technique that is done by your hairdresser, where they apply a darker tone directly to your root. A Root Shadow is a low maintenance option (salon visits every 6-8 weeks!) that will help to balance the tone of your hair as your natural color grows in.

The result? A soft contrast, a lived-in feel. A root shadow could be the refresh button that dull and faded hair color is looking for.

The artist behind the look Matteo Pasinato

Matteo Pasinato


Born into a family of hairstylists, Matteo found his passion for hair at an early age. In 2003, Matteo opened Ego Arte e Capelli, a full-service hair salon and image consultancy. He is also a Global L’Oréal Professionnel Artist teaching at seminars and conferences around the world. His work as a stylist to the stars can be seen at Venice Film Festival, Milan Fashion week, and more.

Discover the root shadow looks

Cat Eyes

Ballerina Bun

Cat Eyes

Products toget the look

Discover the tiger eye

Tiger Eye

This gorgeous, rock-inspired hair color trend is a new form of balayage for darker bases. If you're looking to add dimension and texture to your hair, then Tiger Eye is right for you!

While the trend is best applied on dark hair, it doesn't mean that it can't brighten up medium bases as well! Depending on your skin's undertones, your hairdresser will be able to determine which blend of highlights or lowlights is best for you. From there, a truly customized look is created.

The Tiger Eye hair color trend requires less maintenance than traditional highlights because there is no line of demarcation. It is concentrated on the lower part of your hair, so your roots remain completely untouched.

The artist behind the look Grace Zip

Grace Zip

United States

With over 10 years of experience and training in hair color, styling, extensions and hair cutting, Grace Zip has established herself as a well-rounded hairdresser. She has managed hair salons, worked as an educator, platform artist and brand ambassador for multiple hair color and product companies, and has worked with various fashion designers as recent as this year's New York Fashion Week.

Discover her work: @gracezip