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IT LOOKS SPRING/SUMMER 2017

the latest color, cut & styling trends

American & Parisian influencers come together to create gorgeous, on-trend looks

#ITLOOKS

Spring/Summer collection 2017

It Looks Spring Summer
It Looks Spring Summer
It Looks Spring Summer
It Looks Spring Summer

L’Oréal Professionnel has collaborated with global hairdressers and influencers to create gorgeous, on-trend looks. This season, NUDE BEIGE and COPPER WAVE are the must-have hair color shades. Learn more about the trends below!

It Looks Spring Summer
  • .10.01 /10NB

  • .9.31 /9GB

  • .9.13 /9BG

  • .8.1 /8B

  • .7.3/7G

Discover the nude beige looks

It Looks Spring Summer

CURL MANIA

Are you a hairdresser? Check out the Curl Mania Step-by-step here

It Looks Spring Summer

NEO VENUS WAVE

Are you a hairdresser? Check out the Neo Venus Wave Step-by-step here

It Looks Spring Summer

HALO BRAID

Are you a hairdresser? Check out the Halo Braid Step-by-step here

Products toget the look

  • .8.34/8GC

  • .7.43/7GC

  • .7.44/7CC

  • .6.34/6GC

  • .5.4/5C

Discover the copper wave looks

It Looks Spring Summer

TWISTED MOHAWK

Are you a hairdresser? Check out the Twister Mohawk Step-by-step here

It Looks Spring Summer

ZIPPER PONYTAIL

Are you a hairdresser? Check out the Zipper Ponytail Step-by-step here

It Looks Spring Summer

GIRL NEXT DOOR

Are you a hairdresser? Check out the Girl Next Door Step-by-step here

Products toget the look

INOA withHailey Baldwin & Vanessa Bruno

Vanessa Bruno, a famous French Desiger, shares her vision for 2017 colors by selecting the 12 most fashionable and subtle INOA shades.

It Looks Spring Summer

Hailey Baldwin

@haileybaldwin

Hailey Baldwin is the new global spokesperson for INOA. Fellow model Emmy Rappe joins her to reveal the lastest on-trend hair color looks, Nude Beige and Copper Wave.

As a true beauty addict, Hailey likes to play around with her look. She's always up for a change, making her hair the best fashion accessory.

" It’s amazing how updating your hair color can change everything",  she said. "I feel like my mood is different. With the INOA by Vanessa Bruno hair color shades, I've become a new, fresh Hailey! "

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It Looks Spring Summer

Vanessa Bruno

@vanessabrunoparis

Made famous worldwide by her iconic sequin tote bag, French Fashion Designer Vanessa Bruno shares her vision for 2017 colors with INOA shades, textures and fashion. Her obsession? Putting an end to fake looking hair. Her goal is to make every haircolor so natural looking that each client’s beauty is seamlessly enhanced.

"As a fashion designer, my purpose is to accompany women in each moment of their life, to make them feel comfortable but at the same time desirable.", she explained.

"L’Oréal Professionnel is doing the exact same thing with hair, being there during each key moment of a woman’s life.

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The making of INOA by Vanessa Bruno

More behind the scenes

It Looks Spring Summer
It Looks Spring Summer
It Looks Spring Summer
It Looks Spring Summer

It Looks Spring Summer