Majirel

1. Same iconic formula

A creamy non-dripping texture with a high concentration in caring Ionène G, making hair 45% more conditioned right after a Majirel color service*.
*Instrumental testing

2. New cool inforced shades

A large color palette, including now 10 new Cool Inforced shades. Discover new beige and ash shades boosted in cool reflects, for up to 6 weeks of neutralization.

3. New Responsible pack

A new color-coded pack for limitless creative possibilities, and more sustainable than ever with a new 100% recycled plastic cap saving 7 tons of plastic each year.

1. Same iconic formula

A creamy non-dripping texture with a high concentration in caring Ionène G, making hair 45% more conditioned right after a Majirel color service*. *Instrumental testing

2. New cool inforced shades

A large color palette, including now 10 new Cool Inforced shades. Discover new beige and ash shades boosted in cool reflects, for up to 6 weeks of neutralization.

3. New Responsible pack

A new color-coded pack for limitless creative possibilities, and more sustainable than ever with a new 100% recycled plastic cap saving 7 tons of plastic each year.

Discover the range

ICONIC

Formula

we've changed everything but the iconic formula

Since its launch in 1978, Majirel has quickly earnt its wings and became the reference in the permanent coloration game. The roots of its success ? An inovation formul to provide perfect coverage, long-lasting care and... The dream came true of a creamy non-dripping texture.

Highly concentrated in caring ionène g

During the coloration process, hair is protected thanks to Ionène G^®, a highly concentrated care ingredient developed by L’Oréal Research an playing a dual-action. Indeed, Ionène G technology works to protect the hair’s shaft all the way through while smoothing and softening the surface. As a final and unrivalled result, hair is 45% more conditioned right after Majirel color service.

10 NEW COOLER SHADES, BOOSTED IN COOL REFLECTS

The large color palette is also what has made Majirel truly iconic. Now you can play around endlessly with a large choice of 194 shades, including 10 new Cool Inforced shades. Discover new beige and ash shades boosted in cool reflects. You can give your clients as many possibilities of wearing a total new cool signature look. Majirel’s Cool Inforced shades promise to fight brassiness for up to 21 shampoos while maintaining neutralization for up to six weeks.

LET'S COMPARE THE NEUTRALLIZATION OF MAJIREL CLASSIC AND MAJIREL COOL INFORCED SHADES

10 NEW COOL INFORCED SHADES

A NEW DESIGN FOR LIMITLESS CREATIVITY

Minimalist, fresh and clean, you’ll love to play with Majirel’s new pack and organise your shelves almost obsessively. With one pack per color family and the shade number laser printed on the facing, you get limitless creative possibilities to freely express yourself. From ash to warm browns, each packaging includes between 5 to 25 shades corresponding to their color family.

MORE SUSTAINABLE THAN EVER

Majirel’s pack design is also revealing a big effort in terms of sustainibility. Good new resolution is Majirel’s new 100% recycled plastic cap which saves 7 tons of plastic each year**. So now, time to play with Majirel !

** Saving 7T of virgin plastic, based on full 2018 quantities