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THE NEW SERIE EXPERT

for perfect salon hair everyday

#StyleMyHair

Meet the new serie expert spokesperson Taylor Hill

Serie Expert
Serie Expert
Serie Expert
Serie Expert

GET HEALTHY HAIR LIKE TAYLOR HILL WITH L'ORÉAL'S NEW SERIE EXPERT LINE! Even Victoria's Secret angels need hair help sometimes! Supermodel Taylor Hill is loving L'Oréal Professionel's new Serie Expert line. “Hair is an important aspect of my work, so I need to take good care of it. With L’Oréal Professionnel I know my hair will always look beautiful, shiny and healthy as if I’ve just stepped out of the salon!” she says.

Serie Expert

Perfect salon hair everyday #justforme

#StyleMyHair

Mix, Match & Personalize With Powermix

Serie Expert
Serie Expert
Serie Expert
Serie Expert

In 2017, Serie Expert reinvents the in-salon experience with Powermix. These professionally concentrated masks are personalized and freshly mixed in front of the client to instantly treat any client concern. At the same time, the treatment offers a sensorial experience at the back bar that elevates their entire experience in the salon.

Serie Expert

Inforcerstrengthen hair to prevent breakage

Slider Expert

Serie Expert presents an all new range for normal to fragile hair to prevent breakage. Formulated with Biotin and Vitamin B6, the hair is strengthened and protected against future breakage.

Biotin: stimulates fatty acid metabolism to help promote healthy hair development.

Vitamin B6: stimulates protein metabolism to help strengthen the hair fiber.

This duo of star ingredients is found throughout the Serie Expert Inforcer range—not only in the traditional shampoo, conditioner and mask format, but also at the heart of the three leave-in products: a smoothing anti-breakage cream, a spray you apply directly to your brush to prevent breakage while brushing and a night anti-friction serum that protects, detangles and boasts manageable hair for your morning routine.

Learn more

Slider Expert

New bespoke treatmentsPowermix

Slider Expert

Bespoke freshly mixed treatments for every hair need. With up to 25% of pure active ingredients in each additive, your hair is instantly magnified by a flash of shine, softness and hydration.

After a quick consultation, your hairdresser will proceed to performing the Powermix treatment. Before your eyes, your hairdresser will create the mask by mixing equal parts of a base and one of the five Serie Expert Powermix additives, having dosed the required amount of formula to the nearest milliliter. Two liquids transform into a lightweight, creamy treatment.

Do you need a treatment?the answer is yes

Serie expert

While a curated regimen of products does protect your hair from daily agressors (think the natural elements, curling your hair, even pulling hair up into a ponytail), it’s recommended that you receive an in-salon treatment every time you visit the salon. With a higher concentration of ingredients, treatments are able to immediately restore the structure of the hair and promote the healthiest shape after a hair color or cut or before a styling appointment.

#GLAMTEAM

The serie expert portfolio has a new look

Serie Expert
Serie Expert


In 2017, Serie Expert has reinvented itself with new packaging that is both modern and more environmentally friendly.

When we decided to give Serie Expert a new look, we took the opportunity to improve its environmental footprint, thanks to more long-lasting retail formats and more environmentally-friendly packaging. With 13% less plastic on average in its packaging, the new Serie Expert saves 58 tons of plastic.*

No two women have the same hair. Each woman’s hair is unique based on multiple criteria: hair density, texture, and concerns caused by lifestyle habits (think heat tools, overbrushing) as well as the different needs and desires of each person. Série Expert includes 7 ranges to meet all needs.

*Compared to 2015.