Backstage Transformation
L'Oréal Professionel enters the backstage of the trendiest fashion shows. Get the pro transformation you've always wanted powered by our best-sellers products.

NEW
Keratin Alpha Sleek
Smooths and controls frizz for up to 2 weeks*
*after 4 weekly uses of Smooth Transformer

NEW
BLOND STUDIO
No Bleach Lightening Cream
Get Up to 4 levels* of controlled lift while maintaining hair integrity, even on the darkest bases.
*Up to 4 levels of lift on natural hair, up to 2.5 levels of lift on color-treated hair.

NEW
Absolut Repair Molecular
Bi-Phase Oil
Up to 100 hours of shine, hydration and frizz control.

THE PRO TECHNIQUE TO COVER
French BlendingTM
Don’t cover greys, blend them.
Multidemensional color.
Graceful growout.
L'Oréal Professionnel Hair Products
The best way to take care of your hair.
Discover our collections.
[Metal Detox]
87% less hair breakage.*
100% true-to-tone color.
100% true-to-tone color.
*Instrumental test, after application of Pre-treatment + technical procedure + Shampoo + Mask.

[Absolut Repair Molecular]
Visibly fights 2 years of damage, in 1 use.*
*With system of shampoo + rinse-off serum + leave in mask.

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