Explore the world of L'Oréal Professionnel products and expertise.

Discover our range of refillable shampoos.

Patented innovation

Vitamino Color Spectrum

Maintain day 1 color vibrancy for up to 100 days*.¹

Concentrated with Ferulic Acid + Citric Acid 2.5%.²

¹ With continued use of the Vitamino Color Spectrum classic shampoo, mask, and leave-in serum
² Up to 2.5% citric acid.

NEW

Dry with the speed of light.
Without damage.

Metal Detox

Prevents Breakage*.

Shields against color-fading. Vegan & sulfate-free.

*87% less breakage vs. non-conditioning shampoo.

Dia Color

Alkaline demi-permanent professional haircolor.

Up to 1.5 levels of lift.
Up to 6 weeks of gloss color, 2x shine.*
Fast processing.

*Vs unwashed hair.

The best way to take care of your hair.

Discover our collections.

Vitamino Color Spectrum

Lock in color vibrancy and shine.

Metal Detox

Stop hair breakage & color shift.

Absolut Repair Molecular

Visibly fights 2 years of damage, in 1 use.*

Absolut Repair

For instantly resurfaced & repaired hair.

Vitamino Color

Prevents color fading & enhances vibrancy.

[Metal Detox]

87% less hair breakage.*
100% true-to-tone color.

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*Instrumental test, after application of Pre-treatment + technical procedure + Shampoo + Mask.

[Absolut Repair Molecular]

Visibly fights 2 years of damage, in 1 use.*

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*With system of shampoo + rinse-off serum + leave in mask.

Discover the perfect hair care routine for you.

Take the hair quiz to learn what products are best for your hair type & concern.

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Explore our categories.

Find your new favorite hair products.

What's New

Shampoo

Leave-in

Mask & Rinse-off Treatment

Styling

Where to Buy

Your favorite L’Oreal Professionnel products can be purchased online or in stores by clicking on the retailers below.