[Silver] Purple Shampoo

Average rating includes incentivized reviews

This product’s environmental impact value : B

Description

A gentle purple shampoo with amino acids and magnesium to neutralize yellow tones in virgin and color-treated white, grey, or blonde hair with added nourishment.

Key Benefits:

• Neutralizes unwanted yellow tones in color-treated and virgin hair.
• Gently cleanses with added nourishment.
• Softens hair with enhanced shine.

How to use

Suggested Usage:

• Distribute evenly through wet hair. Massage until a lather forms.
• Leave shampoo in for five minutes.
• Rinse thoroughly.
• Use one to two times per week depending on desired levels of neutralization.
• Follow with L'Oréal Professionnel’s Silver Anti-Brass Purple Conditioner for maximum results (sold separately).

Technology

Magnesium: strengthens the hair fiber.

Amino Acids: improve overall hair health by protecting against external agents.

Anti-yellow agent: dye specifically formulated to neutralize the yellowing capillary fiber, without pigmentation.

Ingredients

AQUA/WATER/EAU, CETEARYL ALCOHOL, COCAMIDOPROPYL BETAINE, BEHENTRIMONIUM CHLORIDE, PROPYLENE GLYCOL, AMODIMETHICONE, SCLEROTIUM GUM, PHENOXYETHANOL, PARFUM/FRAGRANCE, ISOPROPYL ALCOHOL, SODIUM CHLORIDE, ETHANOLAMINE, CITRIC ACID, CI 60730/ACID VIOLET 43, BENZYL SALICYLATE, TRIDECETH-6, BENZYL ALCOHOL, CHLORHEXIDINE DIGLUCONATE, CETRIMONIUM CHLORIDE, MAGNESIUM ACETATE.

SOCIAL AND ENVIRONMENTAL IMPACT

L'Oréal Professionnel is committed to continually improving the impact of its products throughout the product lifecycle, including the production and anticipated usage. This tool is designed to help assess the relative environmental & social impact of L'Oréal Professionnel compared to other L’Oréal Groupe products in the same category around the world in 2020.

The calculation method was developed with the help of independent scientific experts and Bureau Veritas Certification, an independent auditor. The score takes into account 14 environmental impact factors all along the product's life cycle.

Learn more about the methodology here.

Overall Environmental Impact

Compared to other similar L’Oréal Groupe Products sold worldwide in 2020.

Carbon Footprint

g⁽¹⁾ per usage dose

g per 10ml

Water Footprint

⁽²⁾ per usage dose

per 10ml

The impact score is based on simulated usage of 1 product & 4 refills

Every consumer product has some impact on the environment. A good score here does not mean a product has a positive impact or no impact on the environment. The letters and colors used in this tool are designed to help you make comparisons to other similar products in L'Oréal's global portfolio, so you can make more informed choices.

Manufacturing conditions

Made in Spain at a responsible plant

Waste recovery:

Renewable energy:

Packaging Facts

% of cardboard/paper certified FSCTM or PEFC:

⁽³⁾:

Refillable or rechargeable:

Social impact of the product

The ingredients and components of this product are sourced from suppliers committed to respect the fundamental principles of the UN on labor standards.

Discover our evaluation methodology and all that we are implementing to reduce our impacts together.

Learn More