Explore our iNOA lookbook

Your 2025 iNOA Lookbook is here: your go-to guide for color creativity and luxurious techniques. You’ll find beautiful looks brought to life from our stylists and ambassadors. From rich coppers and luminous blondes to effortless brunettes, every look is built around the signature iNOA promise: ammonia-free, high-performance color with high-impact color while minimizing damage all powered by the Oil Delivery System. Whether you're covering greys, retouching, adding dimension, or delivering a glass-like shine, this lookbook is designed to inspire and support your artistry at every step. The next trendsetting formula is just a page away.

New iNOA Boosters

Standard iNOA Shades

LP_iNOA_ColorGuide_01 copy

Cowboy Copper @the_jen_cahill

Roots: iNOA 6.40 + 6.46 + 7.4 + 20 volume developer, Ends Depth: iNOA 6.40 + 7.44 + 20 volume developer, End Reflective: iNOA 7.43 + 8.34 + 20 volume developer