Explore our iNOA lookbook

Your 2025 iNOA Lookbook is here: your go-to guide for color creativity and luxurious techniques. You’ll find beautiful looks brought to life from our stylists and ambassadors. From rich coppers and luminous blondes to effortless brunettes, every look is built around the signature iNOA promise: ammonia-free, high-performance color with high-impact color while minimizing damage all powered by the Oil Delivery System. Whether you're covering greys, retouching, adding dimension, or delivering a glass-like shine, this lookbook is designed to inspire and support your artistry at every step. The next trendsetting formula is just a page away.

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Cowboy Copper @the_jen_cahill

Roots: iNOA 6.40 + 6.46 + 7.4 + 20 volume developer, Ends Depth: iNOA 6.40 + 7.44 + 20 volume developer, End Reflective: iNOA 7.43 + 8.34 + 20 volume developer

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Garnet Glamour @shellymohr

Regrowth: iNOA 6.34 + 7.43 + 6.46 + 20 volume developer Length and ends: 5.4 + 7.4 + 10 volume developer. Gloss with Dia light 7.40 with 9 volume developer

New iNOA Boosters

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Sapphire Ink Blue @blondlikethat

Highlight: Blond Studio 9 Bonder Inside + Blond Studio 20-vol. oil developer Base, Length & Ends: iNOA 7N + Blue Booster + iNOA 30-vol. oil developer

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Midnight Gloss @blondlikethat

Base: iNOA 3N + Blue Booster + iNOA 20-vol. oil developer Length & Ends: iNOA 4N + Blue Booster + iNOA 20-vol. oil developer

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Mushroom Brown @jacobrau_hair

Highlight: Blond Studio 9 + Blond Studio 20-vol. oil developer Base, Length & Ends: iNOA 5N + 5.1 + Green booster + iNOA 20-vol. oil developer Glaze: iNOA 7.13 + 8.13 + iNOA 10-vol. oil developer

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Stone Brown @jacobrau_hair

Base: iNOA 6.1 + Green Booster + iNOA 20-vol. oil developer Length & Ends: iNOA 8.1 + iNOA 20-vol. oil developer