Ammonia-Free Hair Color Services - L'Oréal Professionnel


Gentler, oil-based hair color that hydrates and nourishes.

Make a salon appointment for an Ammonia-Free Color Service


Live the Difference

Do you have sensitivities to odor or fragrance during your color service? Do you have reactions to ammonia? Don’t let these hold you back from visiting the salon and achieving the look you desire.

INOA, our ammonia-free permanent hair color, provides rich color results,
supreme respect* to your hair and 50% more shine**. Our ammonia-free color service will bring you a unique, fragrance-free salon experience.

*respects the essential amino acids and lipid balance of natural hair
**when your hairdresser uses 20 volume developer vs. before coloring


Why Oil-Based Technology Matters

Our ammonia-free hair color formula contains 60% oil. INOA provides:

  • Intense hydration & nourishment
  • Supreme respect for your hair*
  • 50% more shine** than previously colored hair
  • Long-lasting color with resistance to fading
  • Coverage of up to 100% white hair
*respects the essential amino acids and lipid balance of natural hair
**when your hairdresser uses 20 volume developer vs. before coloring

Luxury Color Results

Feel the difference of INOA. It even makes styling simple! The hydration and nourishment of INOA will lessen the amount of conditioning and finishing stylers you’ll need to use.

INOA has been trusted by stylists for 10 years to provide long-lasting color, superior hair quality and shine. Your colorist can create your personalized look using our sought-after portfolio of ammonia-free, odor-free shades. From cool ash shades to longest lasting true-to-tone reds, try on your favorite shades on the L’Oréal Professionnel Style My Hair App.


Why Colorists Choose INOA

“I offer special INOA color services because of the incredible shine and finish the product gives my client. They always notice!”
Laura Gibson - L'Oréal Professionnel Artist


Find an Ammonia-Free Salon

Using our salon locator, you can find L’Oréal Professionnel Salons that offer ammonia-free color services in your area!


Post-Color Treatment

Although ammonia-free color services require less finishing and styling products at home, preserve your color service with our haircare products for color-treated hair. Fit in Color Care products into your beauty routine and your hair will stay luminous and healthy-looking day after day.
Browse our Color Care Products