Welcome to our world.

[Hair, the heart of L'Oréal]

L'Oréal's story finds its roots in a modest Paris apartment, at the turn of the 20th century, with a disruptive innovation that changed the rules of hair color.

It all started when Eugène Schueller invented the world's first harmless hair dye, which fast became a hit with hairstylists across Europe.

It was also the first innovation of many that would later become the core of the L'Oréal Professionnel's pioneer spirit.

[The birth of an innovative leader]

As a pioneer brand, L'Oréal Professionnel has stayed true to its founding mission: develop the professional hair industry.

Through its trailblazing spirit, passion for science and the development of new innovations, L'Oréal Professionnel continues to lead professional hair beauty and take it to future, that is sustainable and tech.

The brand is proud to partner with independent and in salon hairstylists in 66 different countries all over the world.

[Immersion in the brand's DNA]

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

The first harmless hair dye, the first cold perm, the first skin allergy tests, the level of depth scale, tone-on-tone color... are a few examples of the brand's pioneer spirit.

Our brand’s story is constantly fueled by in-depth and disruptive innovations, developed out of our passion for science and our technical, technological and tech-augmented expertise.

Today, we push the boundaries with patented molecules, advanced research, elevated tools and new-to-the-world solutions at the disposal of hair stylists.