Dia color 2 oz. - DIA

The end of dull hair is here.

Meet Dia color, our new upgraded alkaline demi-permanent. Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine.* Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant color.

Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula** with no ammonia.

The texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time.

*vs. unwashed hair.
**We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.

Download the Dia color color chart
Download the Dia color tech guide
Download the Dia Richesse to Dia color conversion chart

Your favorite alkaline demi, Dia Richesse, reimaged to new Dia color.

• Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by reinjecting color inside the fiber. No ammonia.
• Up to 92% natural origin formula.*
• Lifts up to 1.5 levels.
• Dia color's 40 shades are categorized into one of ten true-to-tone tonal families and are fully intermixable (with Dia Richesse as well) allowing you to deliver endless color possibilities.
• Formulated with Shea butter, Glycerin, and Hyaluronic acid for conditioning.
• 1 to 1.5 mixing ratio.
• 20-minute processing time.
• Dia color and Dia Richesse are completely intermixable.

*We consider an ingredient to be naturally derived if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from its original natural state.

• 1 to 1.5 mixing ratio.
• 1 tube (2 oz.) to 3 oz. DIActivateur Developer.
• Mix Dia color with DIActivateur Developer 6, 9, or 15-volume depending on the desired intensity of the result.
• 6-vol. DIActivateur Developer for soft color deposit for more natural result.
• 9-vol. DIActivateur Developer for regular color deposit for standard tone on tone results.
• 15-vol. DIActivateur Developer strong color deposit for more visibility and 1.5 levels of lift.
• 20-minute development time starts at end of application.

First reflect & shine.

• Recruit new clients to color with low commitment first reflect & no harsh regrowth.

First white hair & shine.

• Blends white hair:
  • Standard white hair blending (9-volume).
  • Reinforced white hair blending (15-volume).

Color take through.

• Refreshes the lengths and ends after permanent color (Majirel or iNOA) has been applied on the regrowth area.