Bestseller [iNOA] Ammonia-free Permanent Color

Average rating includes incentivized reviews

No ammonia permanent hair color with patented Oil Delivery System (ODS) technology.

Description

• iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts.
• iNOA's 88 shades are categorized into one of ten tonal families, are fully intermixable,* allowing you to effortlessly deliver on your clients' or your color inspirations.
• iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.
• iNOA has the ability to lift up to three levels.
• iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results.


Download iNOA color chart.

Download iNOA tech guide.


*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies) which should not be intermixed with any shades aside from iNOA Clear.

What it does

• iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan* formulation.
• Up to 3 levels of lift.
• 100% grey coverage, with long-lasting results.
• Visibly healthier hair, with +48% shinier hair.**
• Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply.

*Contains no animal-derived ingredients or byproducts.
**Vs. unwashed hair.

How to use

• Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.
• Add 1 tube (2.1 oz./60 g) of iNOA haircolor.
• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minute.

RESULTS:

• Hydration & nourishment.
• Visibly healthier hair, with +48% shinier hair vs. unwashed hair.

DEVELOPER:

• 1:1 Mixing Ratio.
• 10-vol. iNOA Rich Developer.
• 20-vol. iNOA Rich Developer.
• 30-vol. iNOA Rich Developer.

Service Opportunities

First reflect & shine: Recruit new clients to ammonia- free permanent hair color with patented Oil Delivery System technology.

First white hair & shine: For clients with up to 70% white hair, mix chosen iNOA target shade with iNOA oil developer 10/20/30 vol and process for 30 mins.

For 70%-100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level.

For midlengths and ends, use target shade only.

Development time: 35 min.

Rinsing time: When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.

Ingredients

PARAFFINUM LIQUIDUM/MINERAL OIL/ HUILE MINERALE, AQUA/WATER/EAU, ETHANOL- AMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, TOLUENE- 25-DI- AMINE, HYDROXYBENZOMORPHOLINE, SODI- UM METABISULFITE, EDTA, HYDROXYETH- YL-34-METHYLENEDIOXYANILINE HCL, NN-BIS(2-HYDROXYETHYL)-p-PHENYLENEDI- AMINE SULFATE, ASCORBIC ACID, m-AMINO- PHENOL, 2-AMINO-3-HYDROXYPYRI- DINE, THIOGLYCERIN. FIL. T292643/1.