METAL DETOX PRE-TREATMENT 1
[Metal Detox] Salon Exclusive Pre-Treatment
Neutralizes metals inside the hair fiber prior to color services
Bestseller [iNOA] Ammonia-free Permanent Color
No ammonia permanent hair color with patented Oil Delivery System (ODS) technology.
Description
• iNOA is a certified vegan product, containing zero animal-derived ingredients or byproducts.
• iNOA's 88 shades are categorized into one of ten tonal families, are fully intermixable,* allowing you to effortlessly deliver on your clients' or your color inspirations.
• iNOA is ideal for grey coverage, all-over applications, or use in a double-process service along with demi-permanent or lightener.
• iNOA has the ability to lift up to three levels.
• iNOA's low concentration of alkaline agents makes it an exceptional choice for clients of all hair formations, ensuring equitable color results.
Download iNOA tech guide & shade chart.
*Excludes iNOA Intense Reds (Carmilane™, Rubilane™, and DM5 special technologies) which should not be intermixed with any shades aside from iNOA Clear.
What it does
• iNOA delivers the following benefits in a no ammonia, 60% oil-based, vegan* formulation.
• Up to 3 levels of lift.
• 100% grey coverage, with long-lasting results.
• Visibly healthier hair, with +48% shinier hair.**
• Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply.
*Contains no animal-derived ingredients or byproducts.
**Vs. unwashed hair.
• Up to 3 levels of lift.
• 100% grey coverage, with long-lasting results.
• Visibly healthier hair, with +48% shinier hair.**
• Uncompromised comfort, with an odorless, no-drip formula that is easy and fast to apply.
*Contains no animal-derived ingredients or byproducts.
**Vs. unwashed hair.
How to use
• Measure 2.1 oz./60 g. of iNOA Oil Developer (10-, 20-, or 30-volume) into an iNOA measuring cup or iNOA doser for accuracy.
• Add 1 tube (2.1 oz./60 g) of iNOA haircolor.
• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minute.
RESULTS:
• Hydration & nourishment.
• Visibly healthier hair, with +48% shinier hair vs. unwashed hair.
DEVELOPER:
• 1:1 Mixing Ratio.
• 10-vol. iNOA Rich Developer.
• 20-vol. iNOA Rich Developer.
• 30-vol. iNOA Rich Developer.
• Add 1 tube (2.1 oz./60 g) of iNOA haircolor.
• Mix together until a smooth, creamy texture is obtained. Application On dry hair, mist Metal Detox Pre-Treatment Spray on each hair section and apply iNOA formula with a brush. Development time: 35 minute.
RESULTS:
• Hydration & nourishment.
• Visibly healthier hair, with +48% shinier hair vs. unwashed hair.
DEVELOPER:
• 1:1 Mixing Ratio.
• 10-vol. iNOA Rich Developer.
• 20-vol. iNOA Rich Developer.
• 30-vol. iNOA Rich Developer.
Service Opportunities
First reflect & shine: Recruit new clients to ammonia- free permanent hair color with patented Oil Delivery System technology.
First white hair & shine: For clients with up to 70% white hair, mix chosen iNOA target shade with iNOA oil developer 10/20/30 vol and process for 30 mins.
For 70%-100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level.
For midlengths and ends, use target shade only.
Development time: 35 min.
Rinsing time: When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.
First white hair & shine: For clients with up to 70% white hair, mix chosen iNOA target shade with iNOA oil developer 10/20/30 vol and process for 30 mins.
For 70%-100% white hair: If the chosen target shade is warm, mix ½ tube of the chosen target shade + ½ tube of the Gold Natural shade at the same level. If the chosen target shade is cool, mix ½ tube of the chosen target shade + ½ tube of the Natural shade at the same level. If looking for deeper or more opaque coverage, mix ½ tube of the chosen target shade + ½ tube of the Extra Coverage Natural shade at the same level.
For midlengths and ends, use target shade only.
Development time: 35 min.
Rinsing time: When development time is complete, thoroughly rinse color from the hair and shampoo once with iNOA Post-Color Shampoo and once with Metal Detox Shampoo to pro guarantee your color result. Follow with Metal Detox Mask.
Ingredients
PARAFFINUM LIQUIDUM/MINERAL OIL/ HUILE MINERALE, AQUA/WATER/EAU, ETHANOL- AMINE, COCO-GLUCOSIDE, SODIUM LAURYL SULFATE, PEG-40 HYDROGENATED CASTOR OIL, HYDROXYPROPYL GUAR, TOLUENE- 25-DI- AMINE, HYDROXYBENZOMORPHOLINE, SODI- UM METABISULFITE, EDTA, HYDROXYETH- YL-34-METHYLENEDIOXYANILINE HCL, NN-BIS(2-HYDROXYETHYL)-p-PHENYLENEDI- AMINE SULFATE, ASCORBIC ACID, m-AMINO- PHENOL, 2-AMINO-3-HYDROXYPYRI- DINE, THIOGLYCERIN. FIL. T292643/1.
Frequently Asked Questions
What is iNOA and the iNOA difference?
iNOA is an ammonia-free permanent hair color powered by Oil Delivery System (ODS) technology. Its 60% oil-based formula uses the hydrophobic nature of oil and water to deliver colorant deep into the hair's cortex, with a low dose of monoethanolamine (MEA) gently opening the cuticle in place of ammonia. The result is a completely odorless application that disturbs the hair cuticle less than traditional permanent color, delivering added shine and a visibly healthy finish on all hair formations. iNOA color and developer are also certified 100% vegan.
How do you Mix and apply iNOA?
iNOA follows a 1:1 mixing ratio — combine 2.1 oz. of iNOA color with 2.1 oz. of iNOA Oil Developer (available in 10, 20, or 30-vol.). Process for 35 minutes for up to 100% grey coverage. For detailed instructions on applying color through the lengths and ends, refer to the iNOA Technical Guide.
What are the benefits of iNOA?
iNOA is formulated without waxes for easy and fast mixing, application, and rinsing. No drip, no odor. This permanent color provides total coverage, irresistable shine, and visibly healtier results that last.
How many shades are in the iNOA palette?
There are 84 intermixable shades across ten reflect families, delivering every color inspiration for your clients.
Does iNOA contain ammonia?
No, iNOA does not contain ammonia. iNOA is an ammonia-free permanent color.
Is the iNOA formula vegan?
Yes, all iNOA color and developer formulas are certified vegan, as they contain no animal-derived ingredients or byproducts.
Can I use developers aside from the iNOA Oil Developer with iNOA?
No, proper usage of iNOA and expected color results are contingent on utilizing the dedicated iNOA Oil Developer.
What services can I use iNOA for?
iNOA's oil-based, no ammonia formula makes it versatile - use for covering regrowth, all-over/global applications, lifting up to the three levels, or in combination with lightening or demi-permanent color.
What is French Blending?
French Blending is a trademarked L'Oreal Professionel service that pairs innovative, unique color recipes with technique to follow the grey pattern, insteady of covering them. It is a highly personalized strategy pairing unique color recipes with innovative application techniques for more natural, multidimensional grey coverage. French Blending is a natural, modern, low-maintenance approach to greys.